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There can be a buzz which includes sense of arrival. Why is there thoughts of baby? Because something is transpiring! And the savvy operators have something taking every day, in may sometimes every 60 minute. What's going on within your club or resort today or this evening? What do members/guests point to and to be able to attend all week? What's creating the "buzz" recently? What's new? What's attractive? What is creating intrigue, interest, and Goals?
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