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Several companies are now using WhatsApp to connect with customers and promote their products or services. However, it requires a delicate balance between being interesting and relevant. Here are some essential WhatsApp marketing principles.



DO focus on two-way dialogue: mobile messaging is a mutual communication platform. Make the most of it by asking queries, taking suggestions, and responding to customer concerns in a prompt and personalized way. This builds trust and helps you understand what your customers-users want.



DO use personalization messages: Use customer data and preference to craft messages directly to their interests. This increases the chances of transactions and makes your emails more useful.



DO keep it brief: WhatsApp messages should be succinct. Avoid unnecessary info. Use links to provide more insight if needed.



DO track results: Use WhatsApp's or external tools to track click-through rates of your messages. This helps you optimize your campaign and maximize effectiveness over time.



DON'T just send advertising messages: While sales is a key aspect of text messaging marketing, it shouldn't be the only thing you do. Mix it up with interesting content, informative tips, and interactions that add significance to the dialogue.



DON'T over-send messages: mobile messaging has strict regulations against spamming the platform. Avoid sending irrelevant messages that can lead to customer fatigue or even worse, get your account suspended.



DON'T use team messages for whatsapp网页版登入 blast promotions: Group messages are meant to facilitate communication, not to send one-way promotional messages. Use group chats to build a community and have meaningful interactions, rather than blasting the same message to everyone.



DON'T neglect to follow security policies: mobile messaging has strict policies that businesses must adhere to. Always obtain explicit consent for buyer data collection and usage before sending messages.



DON'T underestimate the importance of precision: Ensure your communications are relevant to the customer-user's needs. Irrelevant messages are likely to get deleted or ignored, reducing their effectiveness.



By following these WhatsApp principles, you can build a strong foundation for your campaign, increase conversations, and minimize conversions. Remember to stay focused on customer-user's needs and keep your messages useful and engaging, and don't be afraid to experiment and adapt to what works best for your business.